VP of Sales
Van Leeuwen Ice Cream
We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good.
Nowadays, people can spend so much time on what’s “healthy” they don’t stop to consider what’s healthy. As far as we’re concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.
Van Leeuwen Ice Cream is hiring a full-time Vice President of Sales. This is a great opportunity for a highly experienced individual to work closely with the founding team of Van Leeuwen Ice Cream as they embark on their next stage of accelerated growth. The ideal candidate is someone who is highly experienced with sales in the CPG space, data driven, and can thrive in a fast-paced environment (and loves ice cream!).
As VP of Sales you will be responsible for promoting sales growth in the wholesale market through creating positive relationships with retailers and overseeing their handling and promotion of the Van Leeuwen product. You must be both strategic and operational, willing to roll up your sleeves to ensure execution but also have the wisdom and experience to lead with a focused vision and confidence.
This role reports directly to the Founders of Van Leeuwen Ice Cream and is remote anywhere in the United States.
Job Responsibilities
Sales and Brand Awareness
- Work closely with the founders and lead the wholesale department to create and execute strategies to drive CPG sales for each region and channel to meet or exceed sales goals.
- Increase sales and brand awareness via strong retailer relationships and marketing initiatives (successfully working cross departmentally)
- Successfully support and participate in the execution of company driven and local promotions, events, and launches to meet and exceed sales targets and deliver the best possible experience for customers.
Professional + Organizational skills
- Develop and execute strategic sales, training and event plan to accelerate brand awareness and meet sales goals.
- Ability to work independently with excellent planning, prioritization and organizational skills.
- Meet deadlines and function with an overarching focus on efficiency and ROI.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Word, Excel and Outlook.
Relationships
- Responsible for developing and leveraging positive retailer relationships to maximize store level support related to all areas of driving the business.
- Ability to work collaboratively and build positive/effective business partnerships, with all levels in the organization in a fast paced and growing environment.
- Outstanding interpersonal and communication skills with an ability to influence others.
- Gathers knowledge and best practices for the organization, providing feedback to key partners, as applicable, to inform improvements that are needed
- Ability to build strong partnership with Co-Founders and C-Suite
- Ability to influence without always having direct control
- Own top-to-top relationships with major retailers
Stock and Merchandising
- Lead and direct field teams focus on merchandising standards including oversight of cleanliness and stock, remerchandising.
Job Requirements
- Bachelor’s Degree required in a relative field
- 15+ years of wholesales experience in CPG
- 5 to 8 years experience leading a team of wholesale professionals
- Proficiency in MS Office and Google-suite tools, Enterprise w/Inventory Management hands on experience
- Excellent communication and problem-solving skills
- Ability to produce and present clear status reports in a tactful and candid manner
- Ability to multitask in a fast-paced environment
- Understanding of product innovation and consumer trends
- Strong financial acumen - P&L responsibility , cost control, forecasting
- Adaptable and resilient - able to manage growth pains, supply chain challenges, etc
Compensation + Benefits
$250,000.00 - $300,000.00 annual compensation depending on experience, paid weekly. This role is eligible for bonus - bonus potential is based on performance and achieving sales targets set by leadership.
- Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
- Medical, Dental + Vision Insurance with 70% Employer Contribution
- 401k with up to 4% Employer Match
- Cell Phone Reimbursement Plan
- Wellness Reimbursement Plan
- Paid Time Off - 3 Weeks / 120 Hours Total
- Paid Sick Time
- Yearly Performance Reviews
Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.