🌟 Join Our Team as the Director of Sunday Goods! 🌟

Location: Greater Phoenix

Company: Sunday Goods & The Pharm

Industry: Premium Cannabis

Mission:

At Sunday Goods, we are redefining industry standards through sun-grown, nature-driven products and an unparalleled retail experience. As the Director of Sunday Goods, you’ll spearhead our marketing and retail go-to-market (GTM) strategies, ensuring brand equity, revenue growth, and customer loyalty align with our vision of #feelgood.

Your Impact on Our Mission:

This role exists to drive revenue and brand growth through strategic promotions, loyalty programs, vendor partnerships, and retail execution—all while upholding Sunday Goods’ premium positioning.

How You’ll Contribute:

• Own discount strategy, promotional calendars, and ROI analysis to maximize sales without diluting brand value.
• Lead the loyalty program, leveraging data to enhance customer retention and lifetime value.
• Manage third-party vendor relationships (e.g., tech platforms, influencers, wholesale partners) to amplify reach and efficiency.
• Mentor and grow a high-performing team (2 direct reports) while fostering cross-functional collaboration.
• Serve as the ultimate brand steward, ensuring all touchpoints reflect our premium, nature-inspired ethos.

Success Metrics:

• Revenue growth from promotions and loyalty initiatives.
• Vendor partnership performance (cost efficiency, incremental sales).
• Brand consistency scores (audits, customer feedback).
• Team development and retention.

Who You Are:

• A strategic operator balancing data-driven decision-making with brand intuition.
• A collaborative leader who elevates teams and builds relationships across retail, wholesale, and marketing.
• A promotions and loyalty expert with a knack for balancing short-term sales goals with long-term brand health.
• A brand purist, obsessive about maintaining a premium, cohesive identity.
• An adaptable innovator thriving in a fast-paced, regulated industry.

A Day in the Life:

• Promotions & Pricing: Design discount strategies, analyze performance, and adjust tactics in real time.
• Loyalty Program: Oversee program enhancements, personalized offers, and member engagement.
• Vendor Management: Negotiate contracts, track KPIs, and identify new partners to drive growth.
• Team Leadership: Guide direct reports in content, retail marketing, and campaign execution.
• Brand Governance: Audit all customer-facing materials (digital, in-store, wholesale) for alignment.
• Cross-Functional Leadership: Partner with Sales, Product, and Creative teams on GTM plans.
• Data Storytelling: Translate retail and wholesale metrics into actionable insights for leadership.

What You Bring:

• 7+ years in brand/marketing leadership (CPG, cannabis, or luxury retail preferred).
• 3+ years managing teams and external vendors.
• Expertise in promotion strategy, loyalty programs, and retail marketing.
• Proven ability to balance premium branding with commercial performance.
• Strong analytical skills (syndicated data, Excel, Google Analytics).
• Excellent communication skills—able to influence executives and frontline teams alike.
• Bachelor’s degree (MBA a plus).
• Passion for cannabis culture and compliance (industry experience ideal).

Nice-to-Haves:

• Experience in cannabis retail or regulated industries.
• Mastery of Adobe Creative Suite or collaboration with designers.