Locations
United States · New York, NY, USA
industry
Food · Sustainability
Size
11-50 employees
Stage
Series B
founded in
2018
Cure Hydration is a premium hydration brand based in New York City, offering science-backed electrolyte drink mixes made with plant-based ingredients and no added sugar. Their products contain four times the electrolytes of leading sports drinks and are formulated based on the World Health Organization's Oral Rehydration Solution, ensuring effective hydration. With a focus on clean ingredients, Cure is FSA/HSA eligible and has expanded to over 13,000 retail locations nationwide, including CVS and Walgreens. The company is female-founded, certified Plastic Neutral, and donates a serving for every purchase made. Cure is backed by a medical advisory board and has gained recognition as one of the fastest-growing companies in America.
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